BRAND LEADERSHIP FOR SUSTAINABLE PRODUCT MANUFACTURERS
SUSTAINABILITY ADVISORS FOR PRODUCT MANUFACTURERS
The Walsh Sustainability Group works with leading, non-competing building products manufacturers - each within their own individual product categories - to help them clarify their specific sustainability needs and goals, and to create the roadmap that their corporate teams can follow to achieve them. From corporate sustainability to product transparency to creating market-credible (and legal) sustainability messaging - we apply our deep knowledge, technical expertise, and precise analysis directly to every detail in guiding our clients toward reaching their sustainability goals, missions, and markets.
BRIDGING THE TRANSPARENCY GAP FOR PRODUCT MANUFACTURERS
PRODUCT CERTIFICATIONS AND TRANSPARENCY REPORTING
- Strategic planning for product certification and transparency reporting with product line review
- Prioritization of LCA's, EPD's, HPD's, Declare Labels, Red List Free, embodied carbon, as target goals
- Incorporate easier new LEED v4.1 (beta) material credit substitutions for expanded opportunities
- Implementation, monitoring, and maintenance of certifications and reporting
- Customized product Scorecard showing eligibility for Green Building Rating Systems and specific material credits for at-a-glance use by architects and sales staff
- Customized detailed product Playbook showing product lines with multiple attributes to support product specification and documentation requirements for green building project teams. Playbook serves as educational resource for sales staff
- Establish and maintain company's sustainable product listings on the most influential sustainable product databases and libraries used by architects and product specifiers
EVENT AND TRADE SHOW SUPPORT
- Content creation and/or review of collateral materials, brochures, signage, promotions, and advertising language for technical and legal accuracy
- Sales team training and preparation for trade shows specific to sustainable product line claims and declarations
- Booth presence and/or presentations as Subject Matter Expert in support of product lines and corporate sales teams
- In-person meetings with client and client's customers during trade shows to provide sustainable product technical support and enhance your sustainability position with your customers outside of booth environment (i.e. off-site meetings, dinners, events)
BRAND LEADERSHIP SERVICES
AHEAD OF THE CURVE AND IN FRONT OF YOUR COMPETITION
- Identify manufacturer’s sustainability leadership goals
- Assess manufacturer’s current sustainability product line status
- Comparative research on sustainability market status of competitors
- Develop short-and-long term strategies for sustainable product leadership
- Oversee implementation of leadership plan and execution
- Populate and maintain manufacturer’s product listings and certifications in the most influential industry building material and product databases, libraries, and repositories where architects seek sustainable products
- Monitor and maintain critical aspects and timing of plan with real-time evolutionary response
- Salesforce Training in sustainable markets and product lines to increase personnel's green building literacy and sales opportunities
Expertise In Green Building Rating Systems + Certifications
Navigating Product Certification + Transparency Requirements
Educational Provider To These Professional Audiences
